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May 7, 2024

Strong Passenger and Load Factor Growth Amid Capacity Expansion

In April 2024, PLAY airlines experienced a significant increase in passenger volume, with 122,217 travelers compared to 102,499 in April 2023, marking a notable 19% rise. Moreover, the load factor for April 2024 reached 85.1%, up from 80.8% in the same month last year. This increase is particularly impressive considering a 16% growth in available seat kilometers (ASK) and the timing of Easter, which occurred in March this year.

Of the passengers who traveled with PLAY in April, 30% originated from Iceland, 27% were destined for Iceland, and 43% were connecting passengers (VIA). Additionally, PLAY achieved an impressive on-time performance of 89.4% during the month.

European city destinations within PLAY's network performed exceptionally well in April, with London, Alicante, Paris, Copenhagen, and Berlin all boasting load factors exceeding 90%.

New destination added in April

In April, PLAY introduced ticket sales for a new destination: Cardiff, Wales. The airline will operate two flights per week over a six-week period, starting on October 10, 2024, and concluding on November 20. Furthermore, PLAY has launched ticket sales for destinations including Madeira, Marrakech, Vilnius, and Split.

Einar Örn Ólafsson, PLAY´s CEO: 

"We've witnessed significant improvements in both passenger numbers and load factor. This signals a growing demand and increased recognition of PLAY in our markets. Achieving this notable increase is quite commendable, especially considering the 16% rise in ASK. It demonstrates that we're on the right trajectory and well-positioned for further success. Once again, we've delivered top-notch on-time performance, with April clocking in at 89.4%, surpassing our annual target of 85%. We're consistently proud of the results our operations team delivers each month, and I'm confident they'll continue this excellent work. As we approach the crucial summer season, I eagerly anticipate collaborating with my PLAY colleagues to provide exceptional service to our passengers."