New Booking Engine Takes Flight

PLAY has launched a new Internet Booking Engine which is the first milestone in PLAY´s ambitious digital progress. This is the first version of the new IBE and has many of the same features and functionalities as the former booking engine but brings the development and control of the platform closer to its stakeholders, updates the technical infrastructure, improves the user experience and highlights the airline's playful brand.

The new IBE was developed by PLAY in collaboration with AviLabs and Mito Digital.

Customer centricity and transparency are at the core of the project, emphasizing a simple and accessible user end experience and a smooth customer journey. PLAY's digital team works closely with several different departments throughout the airline to ensure that the new IBE serves all aspects of our complex operations.

The new booking engine is the first step in PLAY taking control of its flagship store. Immediately following the December launch will be the re-design of the Manage Booking platform and web check-in (WCI). Later stages include continuous development and improvements and the implementation of new features such as flight bundles, stopover flights and local payment options.

The end result should be a reliable, efficient and playful booking engine that builds confidence in the brand and suspense for upcoming travels while at the same time increasing revenue potential and improving the passenger's experience.

PLAY would like to thank AviLabs and Mito Digital for their excellent contribution and enjoyable teamwork and encourage visitors to wander the playful halls of the new booking engine.