Anna Fríða joins PLAY

Anna Fríða Gísladóttir has been hired as Director of Marketing at PLAY. She will lead PLAY’s marketing strategy and continue building awareness of the company that has been on a steep rise these past few months. Indicative of that is the fact that PLAY was third in an annual survey conducted by MMR regarding brands that were regarded exceptionally well marketed in 2021.

Anna Fríða will assume the position of Director, previously held by Steinar Þór Ólafsson. PLAY thanks Steinar for his great work at the airline and wishes him good fortune in his upcoming projects.

Anna Fríða joins PLAY from BIOEFFECT where she worked as Brand & Campaign Manager internationally as well as overseeing marketing efforts in Iceland. Previous positions include Marketing Director for Domino´s in Iceland for 7 years as well as sitting on the company’s board of directors. Anna Fríða is on the board of ÍMARK, the Icelandic Marketing Association, where she also oversees a weekly social media segment highlighting the biggest marketing news in Iceland.

“We are really happy to have Anna Fríða join us at PLAY. She has done brilliant work at BIOEFFECT and Domino´s and her experience in marketing on an international level will come in handy while promoting PLAY in our markets abroad. We’re really excited for the coming months here at PLAY with this latest addition and reinforcement to our team,” says Georg Haraldsson, Chief Commercial Officer at PLAY.

“I am really looking forward to being a part of the exciting development of PLAY, that has already had such a strong entrance to the airline industry. The company has had a professional and ambitious marketing strategy and we will have so much fun continuing that progress,” says Anna Fríða.