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Mar 2, 2023

Adrian Keating Joins PLAY as Executive Director Sales- and Marketing

Adrian Keating has joined PLAY’s Commercial team as Executive Director Sales- and Marketing, effective from March 1. Adrian brings over 20 years of international aviation experience with some of the world's most recognized brands in aviation. Adrian will lead the teams across Sales, Distribution, Marketing, PR, In-flight, Ancillary, and Cargo. He will work closely with the PLAY management team to drive the airline's commercial success.


Starting his career at British Airways in 1999, Adrian has been part of award-winning teams at easyJet, Etihad and Air Transat. Most recently Adrian was the VP of Sales, Marketing & Distribution at Norse Atlantic and before that, he held senior roles at Air Transat and Malaysia Airlines where he was responsible for the commercial performance of the airlines across Europe and the Americas.  Before that, Adrian was the Sales Manager at easy-Jet. 


Adrian has a proven track record of thriving in commercial restructures and entrepreneurial environments, with experience in developing action-oriented commercial teams that are always searching for improvement. 


"Joining PLAY as they celebrate welcoming their one-millionth passenger marks an exciting new chapter in my career. I am thrilled to have the opportunity to lead such a talented team and I look forward to contributing to PLAY’s continued success and growth, and to helping shape the future of the airline industry through innovative and forward-thinking strategies," says Adrian Keating, Executive Director Sales and Marketing, PLAY airlines.


"Adrian brings over 20 years of international aviation experience to PLAY and his appointment as Executive Director Sales- and Marketing is a pivotal moment for our company. With his exceptional and proven track record of delivering results, Adrian is the ideal candidate to join our team and to drive commercial success. I am really happy to welcome him on board my team, and I look forward to working closely with him to reach even greater heights and success," says Sonja Arnórsdóttir, PLAY’s Chief Commercial Officer.