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Board of Directors

Einar Örn Ólafsson, PLAY's Chairman of the Board

Einar Örn Ólafsson


Einar Örn Ólafsson is a partner at investment company Stoðir and a board member of its majority shareholder. He is also chairman of the board at Terra hf. Einar was previously the general manager of Fjarðlax, CEO of Skeljungur and before that held various management positions in banking.

Einar holds an MBA degree from NYU, Stern School of Business and industrial engineering from the University of Iceland.

Skúli Skúlason

Vice Chairman

Skúli Skúlason represents the investment group FEA ehf.

Skúli has over 25 years of aviation and airline operations experience. Skúli was one of the founders of Airport Associates (est. in 1997) and Bluebird Cargo (est. in 1999). At Bluebird Cargo, Skúli served multiple key management roles, including CEO from 2007-2014.

Valentín Lago

Valentín Lago boasts a distinguished career spanning more than 30 years in the airline industry. He has held multiple leadership roles, including serving as a board member and chief executive officer. Notably, he was an executive of Iberia Express and Vueling, as well as CEO of Air Europa. Recently, he has devoted his expertise to running his own consulting agency.

Lago's academic background includes a PhD in economics and a degree in aerospace engineering.

Guðný Hansdóttir

Guðný Hansdóttir holds an MBA degree from the Florida Institute of Technology and a BS degree in Marketing from the same school. Guðný has been vetted through an eligibility assessment by the Financial Supervisory Authority in Iceland.

Guðný was the VP of Human Resources at Skeljungur 2009-2014. Previous positions include Foreign Marketing coordinator at Penninn Officeday, VP of Human Resources of Air Atlanta and Director of Cabin Crews at Icelandair.

Guðný sat on the boards of Parlogis and Mjöll Frigg. She is currently a board member of Frumherji since 2015 and VÍS since March 2020, as well as being on the Pay Conditions Committee and Audit Board of the latter.

Guðný has extensive experience in human resources, marketing, policy making, management and planning.

María Rúnarsdóttir

María Rúnarsdóttir is an independent investor. María previously worked as the CFO of real estate company SMI ehf. and Korputorg ehf., a consultant at KPMG Consultants and CFO of Svar technologies. She was also one of the founders of MINT Solutions ehf. María currently sits on the board of numerous companies, including Arctica Finance hf., MINT Solutions BV., Umbra ehf., Uniconta Iceland ehf., NMR ehf., and EA14 ehf.

María has an MBA degree from MIT (Massachusetts Institution of Technology) in the United States and a BSc degree in Business from Reykjavik University.