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Here's what we've been up to at PLAY. This Media center contains our brand elements, business updates, contact details and the latest news, press releases and articles.

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Media Contacts

Public Relations

Nadine Guðrún Yaghi, Director Communications

nadine@flyplay.comLink opens in a new tab

Tel.: +354 772-7334

Public Relations - General

Our PR team can be reached at pr@flyplay.comLink opens in a new tab

Please note that our PR team cannot reply to customer service issues.

Media Contact - Berlin

Media Contact - France

Media Contact - Spain

Media Contact - USA

We got news for you

Our latest news and press releases.

PLAY reports a 72% Load Factor in April and over 50% increase in passengers.

May 9, 2022

PLAY carried 36,669 passengers in April, which is a 55% increase from the previous month when passengers were 23,677.

Inaugural flight to Prague

May 6, 2022

We had our inaugural flight from Keflavík International airport to Prague airport yesterday evening. We got such a warm welcome from Prague airport that we are still smiling.

PLAY´s inaugural flight to the USA

April 20, 2022

A major milestone was reached in PLAY´S history today when its inaugural flight departed today from Keflavík International Airport to the United States of America. The destination is Baltimore/Washington International where PLAY will operate flights daily from now on.

PLAY aircraft

20% Rise in Passenger Numbers

April 7, 2022

PLAY carried 23,677 passengers in March, which is a 20% increase from the previous month when passengers were 19,686. The load factor in March was 66.9%. PLAY is heading into a strong spring and summer as strong booking trends continue.

PLAY´s Annual Report for 2021

April 5, 2022

PLAY´s annual report for 2021 has been published in advanced of the company´s annual general meeting which will be held on April 6 at 4 pm in Iðnó, Vonarstræti 3, 101 Reykjavík.

PLAY to Liverpool and Geneva

PLAY to Liverpool and Geneva

April 5, 2022

PLAY has added two new destinations to its schedule for winter 2022 and 2023 with flights to Liverpool in England and Geneva in Switzerland.

PLAY's passengers can now compensate their CO2 footprint

PLAY's passengers can now compensate their CO2 footprint

March 31, 2022

PLAY customers can now compensate for their CO2 footprint of their flights with solutions that remove carbon from the atmosphere. This is one part of the PLAY sustainability journey.

PLAY Anticipates Operating Profit in the Second Half of this Year

PLAY Anticipates Operating Profit in the Second Half of this Year

March 16, 2022

Despite the challenging business environment PLAY anticipates the latter half of 2022 to yield a positive EBIT margin as its transatlantic hub-and-spoke operation becomes operational. PLAY had 16.4 million USD in revenues last year and the net loss for the year was 22.5 million.

Great increase in PLAY's load factor!

Great increase in PLAY's load factor!

March 7, 2022

PLAY carried 19,686 passengers in February with a load factor of 67.1%, increasing from 55.7% in January. The surge of COVID-19 infections at the end of 2021 due to the spread of the Omicron variant had a negative impact on booking inflow. As a result, PLAY’s schedule was adjusted in January and February 2022.

All restrictions lifted!

All restrictions lifted!

February 25, 2022

As of midnight February 25, 2022, all restrictions regarding COVID-19 in Iceland have been lifted. That includes rules on isolation, quarantine, testing and boarding procedures.

PLAY to Orlando

PLAY to Orlando

February 23, 2022

PLAY airlines has launched its ticket sales to Orlando, Florida in the U.S. PLAY´s first flight to Orlando will be September 30. PLAY will operate flights to Orlando International Airport three times a week, Mondays, Wednesdays and Fridays, and from Orlando International Tuesdays, Thursdays and Saturdays. 

Anna Fríða joins PLAY

Anna Fríða joins PLAY

February 10, 2022

Anna Fríða Gísladóttir has been hired as Director of Marketing at PLAY. She will lead PLAY’s marketing strategy and continue building awareness of the company that has been on a steep rise these past few months.

Growing load factor and strong U.S. ticket sales

Growing load factor and strong U.S. ticket sales

February 7, 2022

PLAY carried 13,488 passengers in January with a load factor of 55.7% an increase from 53.2% in December. A surge in COVID-19 cases in the past months caused hesitation amongst passengers to book their travel, and PLAY adjusted its schedule and reduced capacity in January to reflect this

PLAY’s new low-cost route between Europe and New York

PLAY’s new low-cost route between Europe and New York

February 1, 2022

PLAY has launched ticket sales to New York in the United States. PLAY´s first flight to New York will be on June 9 and PLAY will operate daily flights. PLAY will fly to New York Stewart International Airport and will be the only airline to operate international flights from the airport. This will be a major benefit for the millions of people living in the area surrounding the airport and the local tourism industry.

More than 100,000 passengers in the first 6 months

January 7, 2022

During PLAY‘s first six months in operation, the airline flew 101,053 passengers on more than 1,000 flights. Considering the challenging environment with the pandemic and the performance of other start-up airlines in Europe and North America, we consider the 53.2% load factor for the year very satisfactory.

PLAY To Boston and Baltomore/Washington, D.C.

December 16, 2021

PLAY has launched ticket sales for flights to and from Boston and Washington, D.C. in the United States. Flight service from Baltimore/Washington International Airport (BWI) will begin on April 20, 2022, and service from Boston Logan International Airport (BOS) will begin on May 11, 2022.

New Booking Engine Takes Flight

December 15, 2021

PLAY has launched a new Internet Booking Engine which is the first milestone in PLAY´s ambitious digital progress. The new IBE was developed by PLAY in collaboration with AviLabs and Mito Digital.

Second Best Month So Far and Strong Long-Term Sales

December 7, 2021

PLAY carried 16,689 passengers in November and the load factor was 58.3%, compared to 67.7% in October. A new rise in COVID-19 cases in mid-November in Iceland and the European markets served by PLAY inevitably scaled down a highly positive trend in demand for the month. 

Dublin, Madrid & Brussels added to PLAY´s Summer Schedule

December 2, 2021

PLAY has added three new destinations to its summer schedule for 2022 with flights to Dublin in Ireland, Madrid in Spain and Brussels in Belgium. PLAY will operate flights three times a week to Dublin, starting at the end of April, three times a week to Brussels starting in May and two times a week to Madrid starting in June.

PLAY aircraft
PLAY aircraft

PLAY Has Signed an Agreement for Two New Aircraft

November 18, 2021

PLAY has signed an agreement with China Aircraft Leasing Group Holdings Limited (CALC), a major international aircraft lessor for two new A320neo aircraft. The aircraft will be delivered to PLAY next week and will be fitted and painted as per PLAY’s specifications.

Four New Destinations for PLAY's Summer Schedule

November 10, 2021

PLAY has added four new destinations to its summer schedule for 2022 with flights to Bologna in Italy, Stuttgart in Germany, Prague in the Czech Republic, and Lisbon in Portugal. Flights to Lisbon and Prague will begin in May. Flights to Bologna and Stuttgart in June.

Strong Load Factor Growth and PLAY Expands with a New Office in Lithuania

November 4, 2021

During Q3, PLAY focused on a safe and successful operational ramp up of the airline and the company has gained momentum, strength and market share very quickly. Load factor in July was 41.7%, and PLAY carried 9,899 passengers during its first whole month of flight operation.

PLAY will Present Third Quarter 2021 Results on Friday, November 5, 2021

October 25, 2021

PLAY will release its financial results for the third quarter of 2021 on Thursday, November 4. Note that the report is published one day before previously announced due to Capital Markets Day being held in Copenhagen on November 5.

Rakel Eva Sævarsdóttir, Director of Sustainability and Corporate Social Responsibility

PLAY hires Rakel Eva Sævarsdóttir as Director of Sustainability and Corporate Social Responsibility

October 25, 2021

PLAY has hired Rakel Eva Sævarsdóttir as a Director of Sustainability and Corporate Social Responsibility (CSR). Rakel Eva will implement PLAY’s sustainability and CSR strategies, defining the company’s goals related to environmental issues, governance, and operation. Rakel Eva will be joining PLAY in early November.

PLAY Received the Equality Scale

PLAY Received the Equality Scale

October 15, 2021

PLAY received the Equality Scale from the Icelandic Association of Women Business Leaders yesterday. The Equality Scale is awarded to businesses that have an equal gender ratio in their executive level positions.

Three New Destinations for PLAY‘s Summer Schedule

October 12, 2021

PLAY has added three new destinations to its summer schedule for 2022 with flights to Gothenburg in Sweden twice a week as well as Stavanger and Trondheim in Norway, also twice weekly.

Positive Demand Trends and New Destinations

October 7, 2021

In September, PLAY carried 15,223 passengers. The load factor was 52.1%, compared to 46% in August. The improved load factor reflects recovering demand both to and from Iceland.

PLAY hires 100 flight attendants

PLAY hires 100 flight attendants

September 28, 2021

The Icelandic low-cost airline PLAY has advertised positions for 100 flight attendants for the airline’s growth next summer. PLAY will also be advertising positions for 50 pilots next week. This marks the largest hiring yet for PLAY and it will double the number of employees.

PLAY has added Amsterdam to its winter schedule

September 23, 2021

PLAY has added Amsterdam to its winter schedule. Flights will be twice a week, Mondays and Fridays. The inaugural flight to Amsterdam will be on December 3rd.

PLAY Has Signed an Agreement for Four New Aircraft

September 21, 2021

PLAY has signed an agreement with GECAS, a major international aircraft lessor for three A320neo and one A321NX narrowbody aircraft. The aircraft are scheduled to be delivered between autumn 2022 and spring 2023.

PLAY will Present Second Quarter 2021 Results

PLAY will Present Second Quarter 2021 Results...

August 25, 2021

PLAY will release its financial results for the second quarter of 2021 on Thursday, August 31. CEO Birgir Jónsson and CFO Þóra Eggertsdóttir will present the company’s results on Wednesday, September 1, at 8:30 a.m.

PLAY applies for permit to fly to USA

PLAY applies for permit to fly to USA

August 23, 2021

PLAY has applied for a permit and exemption authority with the US Department of Transportation to launch services to the United States in 2022.

First Operational Month of PLAY a Success

August 9, 2021

July was the first operational month for PLAY and, as such, was a success. 

PLAY’s main objective was to begin operation in a safe and trustworthy manner while focusing on the satisfaction of passengers. A key indicator of that success is the fact that PLAY had the highest on-time performance of all airlines operating to and from Keflavik Iceland in July, with 96.2% of all PLAY flights arriving on schedule.

PLAY aircraft

A negative COVID-19 test a temporary condition for flying to Iceland with PLAY

July 28, 2021

As of Thursday July 29, PLAY will not bring passengers to Iceland unless they have valid proof of a negative COVID-19 test.

PLAY winglet

Eight-fold subscription in Fly Play hf.‘s share offering

June 25, 2021

A very successful share offering by Play finished today, Friday 25 June 2021, at 16.00.

Today at 16:00 a public offering of in total new 221,906,800 issued shares in Fly Play hf. finished.

PLAY Publication of a Company Description

Publication of a Company Description

June 23, 2021

Fly Play hf. has published a Company Description in relation to the proposed admission to trading of all of the issued shares of the Company on Nasdaq First North Growth Market Iceland. The Company Description has been reviewed by Nasdaq Iceland hf. and has been drawn up under the responsibility of the Issuer.

PLAY crew uniforms

Our uniforms are finally here and they mean business!

June 8, 2021

It’s safe to say that PLAY’s new uniforms belong to a new era of cabin crew uniforms. Our uniforms were designed by designer couple Gunni Hilmars and Kolla who were keen to tackle a fresh take on what is usually a very traditional line of clothing.

New Airline PLAY Acquires an Air Operators Certificate

May 16, 2021

Since PLAY was founded in 2019, the aim of the company has been to provide a low-cost alternative for consumers traveling to and from Iceland, as well as across the Atlantic and to become a key player in the Icelandic tourism sector.