Get to know PLAY
Here's what we've been up to at PLAY. This Media center contains our brand elements, business updates, contact details and the latest news, press releases and articles.
Get the Look
Like our style? Get our latest brand elements, organizational chart and pictures. All use of PLAY content is forbidden without permission from email@example.comLink opens in a new tab.
Nadine Guðrún Yaghi, Director Communications
Tel.: +354 772-7334
Public Relations - General
Our PR team can be reached at firstname.lastname@example.orgLink opens in a new tab
Please note that our PR team cannot reply to customer service issues.
Media Contact - Berlin
Media Contact - France
B World Communication
Media Contact - UK
Media Contact - Spain
Media Contact - USA
We got news for you
Our latest news and press releases.
PLAY carried 109 thousand passengers in August with an 86.9% load factor
Sept 7, 2022
In the summer of 2022 PLAY has successfully launched many new destinations and seen very positive development of the existing destinations on the European side of the network.
PLAY hires 150 flight attendants and 55 pilots
September 1, 2022
PLAY has advertised positions for 150 flight attendants for the airline’s growth next summer. PLAY is also advertising positions for 55 pilots. PLAY welcomes applications from experienced as well as inexperienced crew members.
PLAY forecasts 800 thousand passengers this year and USD 150-160 million in turnover
August 22, 2022
PLAY expects to carry around 800 thousand passengers in 2022 and report revenue of approx. USD 150-160 million.
PLAY carried 110 thousand passengers in July with an 87.9% load factor
August 8, 2022
PLAY carried 109,956 passengers in July, a 25% increase from the previous month when PLAY carried 87,932 passengers. The number of passengers in July is more than all flown passengers in 2021.
Small Volcanic Eruption - No Disruption
August 3, 2022
As of today, August 3, 2022 a new eruption has begun in the Fagradalsfjall volcanic system in the Reykjanes peninsula.
Carbon offsetting so far
July 20, 2022
Carbon Removal is an integral part of our sustainability strategy along with CO2 reduction and circular economy principles. We have gone through a rigorous process in selecting carbon credit projects and set clear and strict criteria when choosing a portfolio of carbon credits.
PLAY reports a 79.2% load factor, carried 88 thousand passengers and target unit cost reached
July 7, 2022
PLAY carried 87,932 passengers in June, a 55% increase from the previous month when PLAY carried 56,601 passengers. In June, the load factor was 79.2% compared to a 69.6% load factor in May.
PLAY received a recognition for the Sustainability Report of the year
June 7, 2022
The recognition was given by Festa Center for Sustainability, The Iceland Chamber of Commerce and Stjórnvísi. This recognition is both encouraging and confirms the importance for PLAY to build a solid sustainability policy from the beginning of operations.
PLAY reports a 70% Load Factor in May and over 54% Increase in Passengers
June 7, 2022
PLAY carried 56,601 passengers in May, a 54% increase from the previous month when PLAY carried 36,669 passengers and almost the same number of passengers PLAY flew in January, February and March (Q1) combined. In May, the load factor was approximately 70%.
Strong booking flow, increased revenue, and lower cost
May 24, 2022
During Q1, the main focus was on preparing for the airlines‘ operational ramp-up before the summer schedule and the hub-and-spoke operation, including hiring and training new employees, preparing 15 new destination airports, and adding to the fleet.
PLAY reports a 72% Load Factor in April and over 50% increase in passengers.
May 9, 2022
PLAY carried 36,669 passengers in April, which is a 55% increase from the previous month when passengers were 23,677.
Inaugural flight to Prague
May 6, 2022
We had our inaugural flight from Keflavík International airport to Prague airport yesterday evening. We got such a warm welcome from Prague airport that we are still smiling.
PLAY´s inaugural flight to the USA
April 20, 2022
A major milestone was reached in PLAY´S history today when its inaugural flight departed today from Keflavík International Airport to the United States of America. The destination is Baltimore/Washington International where PLAY will operate flights daily from now on.
20% Rise in Passenger Numbers
April 7, 2022
PLAY carried 23,677 passengers in March, which is a 20% increase from the previous month when passengers were 19,686. The load factor in March was 66.9%. PLAY is heading into a strong spring and summer as strong booking trends continue.
PLAY´s Annual Report for 2021
April 5, 2022
PLAY´s annual report for 2021 has been published in advanced of the company´s annual general meeting which will be held on April 6 at 4 pm in Iðnó, Vonarstræti 3, 101 Reykjavík.
PLAY to Liverpool and Geneva
April 5, 2022
PLAY has added two new destinations to its schedule for winter 2022 and 2023 with flights to Liverpool in England and Geneva in Switzerland.
PLAY's passengers can now compensate their CO2 footprint
March 31, 2022
PLAY customers can now compensate for their CO2 footprint of their flights with solutions that remove carbon from the atmosphere. This is one part of the PLAY sustainability journey.
PLAY Anticipates Operating Profit in the Second Half of this Year
March 16, 2022
Despite the challenging business environment PLAY anticipates the latter half of 2022 to yield a positive EBIT margin as its transatlantic hub-and-spoke operation becomes operational. PLAY had 16.4 million USD in revenues last year and the net loss for the year was 22.5 million.
Great increase in PLAY's load factor!
March 7, 2022
PLAY carried 19,686 passengers in February with a load factor of 67.1%, increasing from 55.7% in January. The surge of COVID-19 infections at the end of 2021 due to the spread of the Omicron variant had a negative impact on booking inflow. As a result, PLAY’s schedule was adjusted in January and February 2022.
All restrictions lifted!
February 25, 2022
As of midnight February 25, 2022, all restrictions regarding COVID-19 in Iceland have been lifted. That includes rules on isolation, quarantine, testing and boarding procedures.
PLAY to Orlando
February 23, 2022
PLAY airlines has launched its ticket sales to Orlando, Florida in the U.S. PLAY´s first flight to Orlando will be September 30. PLAY will operate flights to Orlando International Airport three times a week, Mondays, Wednesdays and Fridays, and from Orlando International Tuesdays, Thursdays and Saturdays.
Anna Fríða joins PLAY
February 10, 2022
Anna Fríða Gísladóttir has been hired as Director of Marketing at PLAY. She will lead PLAY’s marketing strategy and continue building awareness of the company that has been on a steep rise these past few months.
Growing load factor and strong U.S. ticket sales
February 7, 2022
PLAY carried 13,488 passengers in January with a load factor of 55.7% an increase from 53.2% in December. A surge in COVID-19 cases in the past months caused hesitation amongst passengers to book their travel, and PLAY adjusted its schedule and reduced capacity in January to reflect this
PLAY’s new low-cost route between Europe and New York
February 1, 2022
PLAY has launched ticket sales to New York in the United States. PLAY´s first flight to New York will be on June 9 and PLAY will operate daily flights. PLAY will fly to New York Stewart International Airport and will be the only airline to operate international flights from the airport. This will be a major benefit for the millions of people living in the area surrounding the airport and the local tourism industry.
More than 100,000 passengers in the first 6 months
January 7, 2022
During PLAY‘s first six months in operation, the airline flew 101,053 passengers on more than 1,000 flights. Considering the challenging environment with the pandemic and the performance of other start-up airlines in Europe and North America, we consider the 53.2% load factor for the year very satisfactory.
PLAY To Boston and Baltomore/Washington, D.C.
December 16, 2021
PLAY has launched ticket sales for flights to and from Boston and Washington, D.C. in the United States. Flight service from Baltimore/Washington International Airport (BWI) will begin on April 20, 2022, and service from Boston Logan International Airport (BOS) will begin on May 11, 2022.
New Booking Engine Takes Flight
December 15, 2021
PLAY has launched a new Internet Booking Engine which is the first milestone in PLAY´s ambitious digital progress. The new IBE was developed by PLAY in collaboration with AviLabs and Mito Digital.
Second Best Month So Far and Strong Long-Term Sales
December 7, 2021
PLAY carried 16,689 passengers in November and the load factor was 58.3%, compared to 67.7% in October. A new rise in COVID-19 cases in mid-November in Iceland and the European markets served by PLAY inevitably scaled down a highly positive trend in demand for the month.
Dublin, Madrid & Brussels added to PLAY´s Summer Schedule
December 2, 2021
PLAY has added three new destinations to its summer schedule for 2022 with flights to Dublin in Ireland, Madrid in Spain and Brussels in Belgium. PLAY will operate flights three times a week to Dublin, starting at the end of April, three times a week to Brussels starting in May and two times a week to Madrid starting in June.
PLAY Has Signed an Agreement for Two New Aircraft
November 18, 2021
PLAY has signed an agreement with China Aircraft Leasing Group Holdings Limited (CALC), a major international aircraft lessor for two new A320neo aircraft. The aircraft will be delivered to PLAY next week and will be fitted and painted as per PLAY’s specifications.
Four New Destinations for PLAY's Summer Schedule
November 10, 2021
PLAY has added four new destinations to its summer schedule for 2022 with flights to Bologna in Italy, Stuttgart in Germany, Prague in the Czech Republic, and Lisbon in Portugal. Flights to Lisbon and Prague will begin in May. Flights to Bologna and Stuttgart in June.
Strong Load Factor Growth and PLAY Expands with a New Office in Lithuania
November 4, 2021
During Q3, PLAY focused on a safe and successful operational ramp up of the airline and the company has gained momentum, strength and market share very quickly. Load factor in July was 41.7%, and PLAY carried 9,899 passengers during its first whole month of flight operation.
PLAY will Present Third Quarter 2021 Results on Friday, November 5, 2021
October 25, 2021
PLAY will release its financial results for the third quarter of 2021 on Thursday, November 4. Note that the report is published one day before previously announced due to Capital Markets Day being held in Copenhagen on November 5.
PLAY hires Rakel Eva Sævarsdóttir as Director of Sustainability and Corporate Social Responsibility
October 25, 2021
PLAY has hired Rakel Eva Sævarsdóttir as a Director of Sustainability and Corporate Social Responsibility (CSR). Rakel Eva will implement PLAY’s sustainability and CSR strategies, defining the company’s goals related to environmental issues, governance, and operation. Rakel Eva will be joining PLAY in early November.
PLAY Received the Equality Scale
October 15, 2021
PLAY received the Equality Scale from the Icelandic Association of Women Business Leaders yesterday. The Equality Scale is awarded to businesses that have an equal gender ratio in their executive level positions.
Three New Destinations for PLAY‘s Summer Schedule
October 12, 2021
PLAY has added three new destinations to its summer schedule for 2022 with flights to Gothenburg in Sweden twice a week as well as Stavanger and Trondheim in Norway, also twice weekly.
Positive Demand Trends and New Destinations
October 7, 2021
In September, PLAY carried 15,223 passengers. The load factor was 52.1%, compared to 46% in August. The improved load factor reflects recovering demand both to and from Iceland.
PLAY hires 100 flight attendants
September 28, 2021
The Icelandic low-cost airline PLAY has advertised positions for 100 flight attendants for the airline’s growth next summer. PLAY will also be advertising positions for 50 pilots next week. This marks the largest hiring yet for PLAY and it will double the number of employees.
PLAY has added Amsterdam to its winter schedule
September 23, 2021
PLAY has added Amsterdam to its winter schedule. Flights will be twice a week, Mondays and Fridays. The inaugural flight to Amsterdam will be on December 3rd.
PLAY Has Signed an Agreement for Four New Aircraft
September 21, 2021
PLAY has signed an agreement with GECAS, a major international aircraft lessor for three A320neo and one A321NX narrowbody aircraft. The aircraft are scheduled to be delivered between autumn 2022 and spring 2023.
PLAY will Present Second Quarter 2021 Results...
August 25, 2021
PLAY will release its financial results for the second quarter of 2021 on Thursday, August 31. CEO Birgir Jónsson and CFO Þóra Eggertsdóttir will present the company’s results on Wednesday, September 1, at 8:30 a.m.
PLAY applies for permit to fly to USA
August 23, 2021
PLAY has applied for a permit and exemption authority with the US Department of Transportation to launch services to the United States in 2022.
First Operational Month of PLAY a Success
August 9, 2021
July was the first operational month for PLAY and, as such, was a success.
PLAY’s main objective was to begin operation in a safe and trustworthy manner while focusing on the satisfaction of passengers. A key indicator of that success is the fact that PLAY had the highest on-time performance of all airlines operating to and from Keflavik Iceland in July, with 96.2% of all PLAY flights arriving on schedule.
A negative COVID-19 test a temporary condition for flying to Iceland with PLAY
July 28, 2021
As of Thursday July 29, PLAY will not bring passengers to Iceland unless they have valid proof of a negative COVID-19 test.
Eight-fold subscription in Fly Play hf.‘s share offering
June 25, 2021
A very successful share offering by Play finished today, Friday 25 June 2021, at 16.00.
Today at 16:00 a public offering of in total new 221,906,800 issued shares in Fly Play hf. finished.
Publication of a Company Description
June 23, 2021
Fly Play hf. has published a Company Description in relation to the proposed admission to trading of all of the issued shares of the Company on Nasdaq First North Growth Market Iceland. The Company Description has been reviewed by Nasdaq Iceland hf. and has been drawn up under the responsibility of the Issuer.
Our uniforms are finally here and they mean business!
June 8, 2021
It’s safe to say that PLAY’s new uniforms belong to a new era of cabin crew uniforms. Our uniforms were designed by designer couple Gunni Hilmars and Kolla who were keen to tackle a fresh take on what is usually a very traditional line of clothing.
New Airline PLAY Acquires an Air Operators Certificate
May 16, 2021
Since PLAY was founded in 2019, the aim of the company has been to provide a low-cost alternative for consumers traveling to and from Iceland, as well as across the Atlantic and to become a key player in the Icelandic tourism sector.